AI is a tool. It speeds up productivity.
I've done a lot of experimenting with AI tools. I'm having fun. I'm getting frustrated at time with it's lack of accuracy. But overall it's helping me be productive.
This hero image illustrates some quick exploration for a project.
I think AI imagery can have a place, but for us right now, it's a useful tool to add productivity and clarity to exploring ideas with clients.
In the past designers have been reliant of stock imagery, images that have access to from clients or from their own arsenal. Now with AI tools like Midjourney (used above) we have the ability to make conceptual imagery that feels a little more authentic that stock imagery.
Sublime's approach to design and brand often means we are supplying create strategy and creative direction for photo and video shoots. But why not explore ideas more in the early stages with help from AI image creation?
I'm excited to share how thing progress. I'v love to hear how you are implementing AI in your creative process